RICE Framework – Prioritization at Scale

What It Is

RICE = Reach × Impact × Confidence ÷ Effort. It helps PMs rank ideas based on potential ROI versus cost.

When To Use It

• Prioritizing roadmap items
• Aligning teams on what to build next

How It Works

Each idea is scored on:

• Reach: How many users it will affect
• Impact: How strongly it affects user experience
• Confidence: How certain we are about assumptions
• Effort: Time/resources required (in person-months)

Then calculate:

RICE Score = (Reach × Impact × Confidence) ÷ Effort

Example: E-commerce App