💬
SCQA
Purpose: Communicate complex ideas clearly and persuasively.
What it is
Situation → Complication → Question → Answer
When: Presentations, updates, PRDs
Example
Slack used it to frame product messaging to reduce noise.
🧩
Master the Frameworks
Learn the mental models and tools product managers use to frame problems, align teams, and make high-quality decisions.
🧠 What Are Product Management Frameworks?
- ✅Clarify complex problems
- ⚙️Align cross-functional teams
- 💬Communicate decisions clearly
- 🚀Move faster with structure
💡 Frameworks simplify chaos — they don’t limit innovation.
Core Frameworks ↓
Illustration / Lottie — PM thinking / flowchart
🧠 Key Frameworks Every PM Should Know
⚖️
PROACT
Purpose: Decision-focused analysis for trade-offs and consequences.
What it is
Problem → Objectives → Alternatives → Consequences → Trade-offs
When: Strategy workshops, prioritization meetings
Example
Used to evaluate alternative monetization models.
🎯
JTBD
Purpose: Understand the job users hire a product to do.
What it is
Jobs To Be Done — focus on user outcomes
When: Discovery, research
Example
Identified key jobs for streaming users.
🏴☠️
AARRR
Purpose: Measure growth funnel: Acquisition → Activation → Retention → Revenue → Referral
What it is
Funnel-based growth metrics
When: Growth experiments, analytics
Example
Used to optimize onboarding funnels.
🌟
North Star Metric
Purpose: Single metric that best captures product success.
What it is
One guiding metric for team focus
When: Strategy & KPIs
Example
Viewing hours per active user/week for streaming products.
📊
RICE
Purpose: Prioritize initiatives using Reach × Impact × Confidence / Effort
What it is
Scoring model for prioritization
When: Roadmap prioritization
Example
Score top feature ideas to pick highest impact work.
📊 When and How to Use Frameworks Together
| Product Stage | Recommended Frameworks | Purpose |
|---|---|---|
| 🔍 Discovery | JTBD, SCQA | Understand and communicate the problem |
| 📘 Definition | PROACT, RICE | Choose right solution and prioritize |
| ⚙️ Development | NSM, AARRR | Measure success and scale growth |
📌 Pro Tip: Don’t use frameworks mechanically — adapt them to your context.
💼 Case Study: Netflix in Action
1️⃣
Discovery (JTBD)
Discovery (JTBD)
Identify job users hire Netflix for.
2️⃣
Definition (PROACT)
Definition (PROACT)
Choose personalization as focus.
3️⃣
Execution (RICE)
Execution (RICE)
Prioritize high impact features.
4️⃣
Tracking (AARRR)
Tracking (AARRR)
Monitor retention metrics.
5️⃣
Strategy (NSM)
Strategy (NSM)
Optimize viewing hours/user.
Mini KPIs
+14% retention · +10% activation
💡 Frameworks are powerful in combination — Netflix uses several at once to align strategy and execution.
You now understand the structured thinking that drives great product decisions.
Ready to turn frameworks into action?